Ilya Pestov - Paradoxes and cognitive distortions. How to maneuver analytics in a data stream

Совсем скоро Матемаркетинг-22, 17-18 ноября
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Recording of the speech at the conference "Math & Marketing-2019".

Many analysts constantly collect some kind of cases, benchmarks, examples of KPI implementation. In other words, they are always in search of a certain landmark: what should be a CTR, CPC or CAC. However, the author of the @Groks telegram-channel Ilya Pestov is convinced that an acceptable guideline does not exist.

All companies have different development strategies and margins: what is good for one business, can be bad for another. But what is absolutely important for everyone - as a result, “beat” the numbers in plus or minus. And if in plus, the only task is to maximize the result.

"Math & Marketing - 2020" conference will be held in the fall of 2020 in the "Online First" format https://matemarketing.timepad.ru/event/1130936/

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