Performance Marketing | Setting Targets, Tracking Conversions & Scaling
We learn about performance marketing, which is focused on scaling growth at a specific cost per conversion target (CPA or CAC). We break down target setting, measure CPAs, and diagnose performance changes in media spend.
► Next video: Building a Growth Marketing Dashboard: https://youtu.be/KUXbOzgLU_s
✅ Download the Excel template: https://bit.ly/performancemktg
🚀 Join my 8-week "Finance for Startups" training BootCamp, secure your spot today ⇒ https://www.ericandrewsstartups.com/financeforstartups
Communities:
💼 Linkedin: https://www.linkedin.com/in/eric-andrews-1624b656/
🌟 Instagram: https://www.instagram.com/ericandrews_startups/
🔄 FB Page: https://www.facebook.com/ericandrews.startups
🔥 Discord: https://bit.ly/discord_eric
💻 Newsletter: https://bit.ly/joinericnewsletter
🎥 Clips: https://www.youtube.com/channel/UCbM6zM3al9jZSyoRyJWQL-Q
Related Startup Videos:
🚩 Playlist - Tracking Digital Marketing Performance: https://youtube.com/playlist?list=PLdoBuNNnCmdXiKjTn5LIA8UAPu2kgCT5n
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
We learn about how to track performance marketing campaigns (cost per conversion marketing), set CPA targets, measure results, analyze different types of media spend, and scale.
We also walk through how to break down the customer lifetime value, which is the way to figure out how much you can spend in marketing to convert a new customer.
Finally, we cover the three metrics that will help you diagnose changes in performance on any media spend platform.
Sections:
0:12 what is performance marketing and why does it matter
2:13 goal of performance marketing and the key metrics
2:48 customer acquisition cost (CAC or CPA) calculation with example of paid vs. blended CAC
6:52 setting cost / conversion targets, calculating your customer lifetime value w/ example
10:33 breaking down CPA performance for prospecting vs. remarketing (cold vs. warm audiences)
12:11 types of prospecting vs. remarketing campaigns on Facebook
14:11 types of prospecting vs. remarketing campaigns on Google
16:12 three most important digital marketing KPIs to diagnose performance changes
By the end of this video, you will understand how to set targets, measure cost per conversion and scale digital marketing spend - I guarantee it.
If you have questions - leave a comment below and I'll try to help. Cheers!
#performancemarketing #digitalmarketingKPIs #startups
Видео Performance Marketing | Setting Targets, Tracking Conversions & Scaling канала Eric Andrews
► Next video: Building a Growth Marketing Dashboard: https://youtu.be/KUXbOzgLU_s
✅ Download the Excel template: https://bit.ly/performancemktg
🚀 Join my 8-week "Finance for Startups" training BootCamp, secure your spot today ⇒ https://www.ericandrewsstartups.com/financeforstartups
Communities:
💼 Linkedin: https://www.linkedin.com/in/eric-andrews-1624b656/
🌟 Instagram: https://www.instagram.com/ericandrews_startups/
🔄 FB Page: https://www.facebook.com/ericandrews.startups
🔥 Discord: https://bit.ly/discord_eric
💻 Newsletter: https://bit.ly/joinericnewsletter
🎥 Clips: https://www.youtube.com/channel/UCbM6zM3al9jZSyoRyJWQL-Q
Related Startup Videos:
🚩 Playlist - Tracking Digital Marketing Performance: https://youtube.com/playlist?list=PLdoBuNNnCmdXiKjTn5LIA8UAPu2kgCT5n
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
We learn about how to track performance marketing campaigns (cost per conversion marketing), set CPA targets, measure results, analyze different types of media spend, and scale.
We also walk through how to break down the customer lifetime value, which is the way to figure out how much you can spend in marketing to convert a new customer.
Finally, we cover the three metrics that will help you diagnose changes in performance on any media spend platform.
Sections:
0:12 what is performance marketing and why does it matter
2:13 goal of performance marketing and the key metrics
2:48 customer acquisition cost (CAC or CPA) calculation with example of paid vs. blended CAC
6:52 setting cost / conversion targets, calculating your customer lifetime value w/ example
10:33 breaking down CPA performance for prospecting vs. remarketing (cold vs. warm audiences)
12:11 types of prospecting vs. remarketing campaigns on Facebook
14:11 types of prospecting vs. remarketing campaigns on Google
16:12 three most important digital marketing KPIs to diagnose performance changes
By the end of this video, you will understand how to set targets, measure cost per conversion and scale digital marketing spend - I guarantee it.
If you have questions - leave a comment below and I'll try to help. Cheers!
#performancemarketing #digitalmarketingKPIs #startups
Видео Performance Marketing | Setting Targets, Tracking Conversions & Scaling канала Eric Andrews
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
![Office Hours - "What Is My eComm Churn Rate?"](https://i.ytimg.com/vi/SjCtjzY9L-g/default.jpg)
![Pivot Your Agency to a SaaS or VC Fund #finance #saas #startups](https://i.ytimg.com/vi/jaoNDB3JqHk/default.jpg)
![She turned off 100% of marketing, was she right? #eComm #SaaS](https://i.ytimg.com/vi/FW_bPhs8xKQ/default.jpg)
![How influencers build businesses backwards🔥↩️ #startups](https://i.ytimg.com/vi/QNOvK3ieSNQ/default.jpg)
![SaaS Pricing Demystified: The 5 Methods💡💵 #startups #saas](https://i.ytimg.com/vi/1NamWiNKAR4/default.jpg)
![How we lost $800,000 during black Friday ⚠️🚑 (part 1) #ecommerce](https://i.ytimg.com/vi/DHVUkdbrwEc/default.jpg)
![How we lost $800,000 during black Friday ⚠️🚑 (part 2) #ecommerce](https://i.ytimg.com/vi/f3Z5bNUfs8A/default.jpg)
![The Ultimate SaaS Unit Economics Tutorial](https://i.ytimg.com/vi/8eHInIdNfa0/default.jpg)
![B2C SaaS businesses are BRUTAL 😭 #startups #saas](https://i.ytimg.com/vi/m6cvYxlljkQ/default.jpg)
![Monthly recurring revenue 📈 explained #saas](https://i.ytimg.com/vi/mz3GSF7PI28/default.jpg)
![How to Calculate Net Dollar Retention | Finance for SaaS](https://i.ytimg.com/vi/681NLNXB95I/default.jpg)
![Unit Economics Benchmarks for eCommerce Startups | From Idea to Exit](https://i.ytimg.com/vi/gG33a-ErNRQ/default.jpg)
![Secure your spot ✅🚀](https://i.ytimg.com/vi/Twzj3vQ5uD4/default.jpg)
![7 Most Important SaaS Metrics | Finance for SaaS Startups](https://i.ytimg.com/vi/9ViZZ4MZTPs/default.jpg)
![How to Calculate CAC for Two-Sided Marketplaces](https://i.ytimg.com/vi/bJZlxiO5OLo/default.jpg)
![Unit Economics Benchmarks for Marketplace Startups | From Idea to Exit](https://i.ytimg.com/vi/Vo3uLzm54-Y/default.jpg)
![Unit Economics Benchmarks for SaaS Startups | From Idea to Exit](https://i.ytimg.com/vi/o9ufogwDrwc/default.jpg)
![5 Ways Startups Are Boosting LTV:CAC 📈](https://i.ytimg.com/vi/sNYqUiYpYHE/default.jpg)
![5 Ways to Increase Your LTV: CAC Ratio | Unit Economics Breakdown](https://i.ytimg.com/vi/rTP39v2s8dI/default.jpg)
![Understanding Free Cash Flow for Startups | Finance Case Study](https://i.ytimg.com/vi/6cw_57QSdlw/default.jpg)
![The ULTIMATE MarTech Financial Model | SaaS Financial Model Tutorial](https://i.ytimg.com/vi/a2SuoeeA0K8/default.jpg)