'SERVQUAL' or GAP model explained

This webinar explaines the broadly used SERVQUAL or GAP model. You can measure the different GAPS by a 22 item scale, but you can also just use common sense, intuition or you do specific research within the company to find the GAPS.

This video is a part of the series of marketing models which I explain. You can find a list of all the previous video's I've made underneath.

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- 6 steps of marketing planning: https://youtu.be/v99uQvI4AiM
- Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig
- Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y
- Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ
- Blue Ocean strategy explained: https://youtu.be/sBftiA7wmt4
- The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk
- Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8
- The BCG Model explained: https://youtu.be/tKO5TpR2UwE
- 7S model of McKinsey: https://youtu.be/yGceFEDmtIM
- SWOT Analysis explained: https://youtu.be/bunYnEGaEvs
- Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg
- MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI

Видео 'SERVQUAL' or GAP model explained канала Pepijn Schoemaker