The Kano Model Explained

The Kano Model (pronounced “kah-no”) is a unique approach to prioritizing new product features.

In this video, we look at the theory behind the Kano model and show an example of how to actually use it to prioritize your features.

The model works by asking your customers how they would feel about a feature it was present within your product, and also how they would feel if the feature was absent.

From this, it is possible to categorize your proposed features into the following categories: must-have features, performance features, delight (sometimes called delighter) features, indifferent features, reverse features, and questionable features.

To learn more, you can read our companion article here:
https://hi.switchy.io/2zjS

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Видео The Kano Model Explained канала EPM