The BCG model explained

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In this webinar I explain the BCG (Boston Consultancy Group) matrix. I explain how to use it, fill it in, calculate relative market share and the pro's and con's of the model.

In 2014 The Boston Consultancy Group came up with a revised model of the original model which was invented in 1968. You find details of this model here: https://www.bcgperspectives.com/content/articles/corporate_strategy_portfolio_management_strategic_planning_growth_share_matrix_bcg_classics_revisited/

If you have any suggestions for other models which you would like to have explained, please leave them in the comment section below.

You might also like my other video's:

6 Steps of marketing planning: https://youtu.be/v99uQvI4AiM
Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig
Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y
The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk
Abell's business definition explained: https://youtu.be/bnJobEbh4Ts
Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8

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Видео The BCG model explained канала Pepijn Schoemaker