SpyFu Keyword Tool: Three Things I Use This SEO Tool For - Online Marketing for Business

https://www.datatechnologyllc.com/the-beginners-guide-to-seo-how-to-make-your-small-business-rank-on-google/
Youtube Channel: @baghul

When it comes to starting and growing your online presence, you want to utilize as many tools as you can to not only help your page ranking in search engines, but also to analyze your competition and fine-tune your business and online strategies.

Competitive analysis is one such strategy where you see who your competition is, what they are doing, and how you can improve and/or change your own business to stay ahead.

SpyFu Keyword Tool is an excellent digital marketing tool in which you can:
1. Get a quick overview of your competitors and their online presence / marketing - SEO and PPC Ads
2. Discover organic metrics such as traffic, related keywords and search engine ranking history
3. Spy on your competition in regards to Pay-Per-Click (PPC) efforts, paid keywords and ad history

Visit SpyFu here: http://www.spyfu.com

SpyFu has both Free and Paid versions of their search tools, both of which we will demo in this video.

These are the top three things I use SpyFu for:
#1 - Competitive Overview:
For our demo, you will first want to find who is your competition. To do this, simply open a search engine and search for your business. In the demo, we are ‘starting’ a dentist company, so simply search for “dentists near me.” You should see top-ranking dentists and ads by different companies. You can take one of these results, copy the URL of one of the companies and enter it into the search bar on SpyFu.com.

What you should see in the results page is several metrics, with SEO figures on the left side and PPC figures on the right. Further down in the results, you can see organic and paid competitors for the company’s website you just entered. Further down, you’ll find top keywords (both organic and paid) which is a goldmine of information for creating ad campaigns and deciding what content to create for your own site.

#2 - Advanced SEO Research:
You can spy on local and national competitors with several metrics like these:
1. SEO Performance over time
2. Top Page Search Engine Keywords
3. Shared organic keywords - “Kombat” tool - This tells you shared keywords among all of your competitors
4. Organic competitors
5. Ranking over time

#3 - PPC - Pay Per Click Campaigns
PPC is the fastest way to get on the first page of Google, Yahoo and Bing search engines. You don’t want to start PPC without doing research, however. Otherwise, you might end up wasting a lot of money without increasing traffic to your website.

SpyFu can help you with PPC campaigns:
1. PPC Overview of competition
2. Kombat - Shared organic keywords
3. Top Paid competitors
4. Google Ads History - Shows your competitors ads over time - which ads are successful, which are repeating, etc.

SpyFu has many tools you can explore when doing your research. In addition to SpyFu, Semrush and Moz are other sites with similar tools you can explore and utilize. Leave a comment below with any questions on these or other SEO tools and we WILL respond!
Stay tuned here for more tutorials in which we cover everything related to Online Marketing and SEO, updated for the latest marketing tools for 2021.

Kash Data Consulting in Plano, Texas has services which include Search Engine Optimization, Search Engine Marketing, Social Media Marketing and IT Consulting Services. If you have a small business in the Dallas or Plano, Texas area, and need help with Dallas SEO or Plano SEO and your 2021 online marketing plan, ask how we can help with local digital marketing.

Serving small-to-medium sized companies in the Dallas-Fort Worth area
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Видео SpyFu Keyword Tool: Three Things I Use This SEO Tool For - Online Marketing for Business канала baghul