Thinking Caps | Google's Cookie Band Aid is FLoC, Will it be a Flop?

Google's move to kill the cookie prompted the creation of FLoC (Federated Learning of Cohorts). This band-aid continues to move ad tech away from what consumers and marketers want, the ability to personalize at a one to one level.

AdAge quotes Google: "Instead of understanding browsing behavior or interests at an individual level, the intent here is to have groups of users who would have similar interests."

Learn why you, as a marketer, need to invest in owning zero party data and a direct relationship with your consumers. We'll tell you how in this episode.

Highlights:
00:20 — what we need to know about google’s FLoC announcement
3:53 — Report from Gartner on CMO’s top strategic priorities in 2021 and what marketers should take from it
6:07 — Exploring next-generation personalization
8:59 — New research coming out from Cheetah and Consultancy

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS
https://www.cheetahdigital.com/resources

SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS
https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

CONNECT with CHEETAH DIGITAL
Twitter ► https://twitter.com/Cheetah_Digital
LinkedIn ► https://www.linkedin.com/company/cheetahdigital

Видео Thinking Caps | Google's Cookie Band Aid is FLoC, Will it be a Flop? канала Thinking Caps