Thinking Caps | Andy Gladwin on Messaging Apps, RCS, and if SMS is Even Relevant Anymore
In this episode, Andy Gladwin, Senior Director of Global Mobile GTM, talks messaging -- specifically third-party messaging apps and how enterprise brands should be using them for frictionless engagement with their customers. Also, Tim, Richard, and Andy discuss how SMS and RCS combined will be responsible for a $28B U.S. marketplace by 2023 and how brands can go all-in now.
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Видео Thinking Caps | Andy Gladwin on Messaging Apps, RCS, and if SMS is Even Relevant Anymore канала Thinking Caps
VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS
https://www.cheetahdigital.com/resources
SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS
https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1
CONNECT with CHEETAH DIGITAL
Twitter ► https://twitter.com/Cheetah_Digital
LinkedIn ► https://www.linkedin.com/company/cheetahdigital
Facebook ► https://www.facebook.com/CheetahDigital
Want the full episode text "Caps" to 64600 in the USA.
Видео Thinking Caps | Andy Gladwin on Messaging Apps, RCS, and if SMS is Even Relevant Anymore канала Thinking Caps
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