Thinking Caps | Jon Siegal on Why Discount Programs ≠ Loyalty, Taking Friction Out of Loyalty & More

Tim and Richard welcome Jon Siegal, Cheetah Digital’s VP of Global Loyalty Sales and all-around loyalty expert to talk about loyalty through the lens of the current pandemic. What matters right now? Should loyalty programs take a backseat right now or are they more important than ever? Plus, how brands can reduce friction in transactions to encourage their loyalty program members to engage more.

Highlights:
1:15 - What brands are facing right now and how they've adapted

3:58 - Looking forward, is loyalty more or less important?

7:15 - Advice for brands thinking about starting a loyalty program + current examples of brands

15:15 - Loyalty is a better experience when a brand bases it on what’s unique about them

17:57 - How does a brand that doesn’t have a loyalty program right now get started?

19:38 - How do brands set up their loyalty program to deliver offers to drive sales to accelerate recovery?

24:09 - Addressing the elephant in the room — Jon’s Raider’s hat

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS
https://www.cheetahdigital.com/resources

SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS
https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

CONNECT with CHEETAH DIGITAL
Twitter ► https://twitter.com/Cheetah_Digital
LinkedIn ► https://www.linkedin.com/company/cheetahdigital
Facebook ► https://www.facebook.com/CheetahDigital

Want the full episode text "Caps" to 64600 in the USA.

Видео Thinking Caps | Jon Siegal on Why Discount Programs ≠ Loyalty, Taking Friction Out of Loyalty & More канала Thinking Caps