Thinking Caps | Bloomin’ Brands' Investment in People and Food Has Made All the Difference

In this episode, Tim Glomb and Richard Jones chat with Michael Stutts, the Chief Customer Officer of Bloomin' Brands, home to such restaurants as Outback Steakhouse, Carraba's Italian Grill, Bonefish Grill, Aussie Steakhouse, and Fleming's Steakhouse. Michael talks to Tim and Richard about the new demographic they're seeing ordering takeout, how data around customers is shaping their messaging and loyalty, and what Michael's ultimate Bloomin' Brands dream meal would be -- it's mouthwatering.

Highlights:
1:50 — Michael Stutts runs down the restaurants that make up Bloomin’ Brands
2:40 — Michael addresses the news that Bloomin’ Brands has been able to keep their staff during COVID-19
3:30 — How Bloomin’ Brands adjusted to the change in business, discovered their priorities, and came up with a strategy
6:00 — Bloomin’ Brands recently tripled their off-premise sales and a strong and early investment in takeout helped
10:15 — Analyzing the data coming in from audience doing takeout ordering, including a new demographic
12:04 — How messaging will be important in maintaining this new audience
14:27 — Michael’s thoughts on how restaurants will adapt and keep new audiences
18:32 — The importance of data for restaurants
22:05 — Loyalty programs, the value and the experience
24:15 — Bloomin’s partnership with Cheetah Digital
24:50 — Respecting customer privacy amongst the collected data
28:25 — Michael’s Bloomin’ Brands mega dream meal

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Видео Thinking Caps | Bloomin’ Brands' Investment in People and Food Has Made All the Difference канала Thinking Caps