Thinking Caps | After the Cookie Crumbles, This is Where IAB Says We're Going
The Interactive Advertising Bureau (IAB) released a new report suggesting brand advertisers need to collect consumer data via a clear value exchange with consumers to ensure long-term viability. They also note that advertising dollars should be funneled into the customer experience — including loyalty programs. This is a massive shift and validation on zero- and first-party data. Watch as we break down the key takeaways from this extensive report.
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Видео Thinking Caps | After the Cookie Crumbles, This is Where IAB Says We're Going канала Thinking Caps
-------------------
VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS
https://www.cheetahdigital.com/resources
SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS
https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1
CONNECT with CHEETAH DIGITAL
Twitter ► https://twitter.com/Cheetah_Digital
LinkedIn ► https://www.linkedin.com/company/cheetahdigital
Видео Thinking Caps | After the Cookie Crumbles, This is Where IAB Says We're Going канала Thinking Caps
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