EPIC lessons for upcoming INDIAN Brands | The GENIUS MARKETING of OATLY | the better company

0:00 Introduction
2:11 What is OATLY and how did it come into existence?
4:27 Re-establishing the purpose
6:58 Rebranding the product
9:06 Repositioning the brand
12:57 Lessons to learn from Oatly Marketing Case Study

When it comes to Oatly’s advertising, they’ve really gone overboard. I mean which brand in their right mind comes up with a campaign called “Are you Stupid?”...because this makes us question Are They Stupid? Well, they’re not. Because Oatly’s revenue went from a mere 50 million dollars in 2015 to 421 MILLION DOLLARS in 2020.

That begs the question,

What is Oatly and how did it come into existence?
What were the marketing strategies that worked for Oatly?
And finally, what can Indian brands and marketing managers learn from the success of Oatly?

Material attached:
Toni Petersson talks about the purpose & strategy of Oatly: https://www.youtube.com/watch?v=IFB1kPTTL0A
John Schoolcraft of Oatly on How to Crack Consumer Marketing Without a Marketing Team: https://www.youtube.com/watch?v=YK0ez-pF5Q8
Oatly Report: Sustainable Dairy Alternatives : https://www.circularx.eu/en/cases/37/oatly-sustainable-dairy-alternatives
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