boAt predicted an Advertising & Marketing Strategy before it became relevant | the better company

0:00 Introduction
1:38 About boAt
2:47 Advertising and Marketing Strategies by boAt
8:33 boAt's Biggest Advertising Campaign from 2022
9:39 Lessons from boAt case study

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D2C or direct-to-consumer companies have become a mainstream part of our lives in the last ten years. From a customer’s POV, D2C companies are companies that exist only on the internet. We have seen the rise of many such D2C companies in the past decade, and it has only propelled towards more significant growth during and after the pandemic.

The key questions covered in this advertising and marketing case study are

What is boat?
What are the advertising and marketing tactics leveraged by boat for such vertical growth in its industry?
Which is one of the biggest creative advertising campaigns by boat in 2022?
As advertising and marketing students or professionals, what can we learn from the strategies used by boat?

Reference material as suggested in the video:
- Building boAt, Shark Tank India & Happiness |
Advertising is Dead with Varun Duggirala : https://www.youtube.com/watch?v=IkSgifsltJQ&t=19s

- Neuromarketing: The new science of consumer decisions | Terry Wu : https://www.youtube.com/watch?v=UEtE-el6KKs&t=423s
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