How Hajmola Advertising established Dabur in the Indian market | the better company

0:00 How Dabur got its name
0:38 Introduction
1:46 What is Hajmola?
2:39 Advertising Strategies used by Hajmola across a span of 40 years
6:36 Revised Brand Strategy in the year 2000
9:28 What lessons can we learn about Brand Management from Dabur Hajmola?

HAJMOLA was launched 44 years ago by DABUR and it occupies more than 50 percent share of the digestive tablets market in India even today!

So let's understand,

What is Hajmola?
What are the advertising strategies used by Hajmola?
What lessons can we learn about Brand Management from Dabur Hajmola?
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