How NOT to run a Family Business | Case Study of GUCCI

#Gucci is considered an epitome of luxury in the apparel industry, and this brand is now more than a hundred years old. But friends, what if I tell you the Actual story of Gucci is far from luxury and flamboyance. The actual story of Gucci is that of greed, jealousy, deceit, tragedy and murder. That begs the questions,

What is the actual #story of Gucci?
Why is there not a single Gucci family member associated with the brand today?
What is the “three-generation” curse of wealth in family businesses?

And finally as #business students, what do we learn from the story of Gucci?

00:00 Introduction
03:20 GUCCI Generation 1
05:00 GUCCI Generation 2
06:30 GUCCI Generation 3
09:26 GUCCI after GUCCI
10:00 Lessons

#case #casestudy #brand #brandstory #business #businesslesson #strategy #brandstrategy #familybusiness #tbc #thebettercompany

Видео How NOT to run a Family Business | Case Study of GUCCI канала the better company