Changing one word increased conversions by 139%!

GoCardless is one of the UKs leading online direct debit suppliers.

Hypothesis: They wanted to test whether changing “request” to “watch” would increase conversions.

Result: Changing one word in the CTA increased conversions by 139%.

What These Split Test Results Mean:

You need to constantly be looking for ways to reduce friction for visitors. If a visitor knows explicitly what will happen when they click your CTA they’ll be more likely to convert. Be as clear as possible about what your button is going to do. GoCardless increased conversions because more people watched their demo when they changed the text. This led to more people being interested in their product.

Source: https://gocardless.com/blog/one-word-abtest/

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