Increase your email clicks by 325% with a sleek design

Microsoft was looking to increase the amount of people clicking through on their emails.

Hypothesis: Changing the color scheme would increase click throughs.

Result: Version A increased click-throughs by 325%.

What these split test results mean:

Despite Version B following the color scheme of Microsoft’s online marketing, Version A won. Version A made it easier to find where you were supposed to click. The contrast of the purple CTA against the white background draws your eye immediately.

Source: https://whichtestwon.com/case-study/microsofts-blast-template-mvt-test-results/

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