Weather targeting increases conversions by 11.6%

Burton wanted to increase their online sales. They wanted to do this by personalizing the shopping experience for each visitor.

Hypothesis: Showing personalized results based on weather targeting would increase conversions.

Result: Weather targeting shoppers increased conversions by 11.6%.

What These Split Test Results Mean:

You want to try and personalize your results for each customer as best as you can. Although weather targeting is complex you could do something simple like gender to give your customers a more unique experience.

Source: http://www.qubitproducts.com/sites/default/files/pdf/Burton-Weather_0.pdf%20

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