Change in headline increases sales by 6.49%

Monthly 1K wanted to increase the amount visitors purchase their online courses.

Hypothesis: They wanted to see if changing the headline on their landing page would increase conversions.

Result: “How to Make a $1000 a Month Business” increased sales of their $300 course by 6.49%.

What these split test results mean:

Providing an actual dollar amount resulted in a higher conversion rate. Visitors were able to visualize themselves making a dollar amount rather than just their first dollar. Whenever possible showcase the value of your products.

Source: https://whichtestwon.com/case-study/monthly1ks-landing-page-headline-test-results/

Видео Change in headline increases sales by 6.49% канала Wishpond