Why book marketing is a waste of time (+ the lies authors tell themselves...)

Book marketing is dead (what to do instead). 💀📚🎯FREE GUIDE: https://bit.ly/30W9hfW

Short Version: book marketing is a waste of time for most authors because they're doing it wrong. 95% of book marketing happens before the book is published (design/positioning).

PS. I made an updated version of this video you should watch instead of this one:
https://youtu.be/uLg96YOaQrU

Most "book marketing" doesn't sell books. It's basic platform stuff that you kind of need, as a baseline, but isn't actually attracting new readers. Lots of people will help you set up a platform or publish a book, but extremely few people know how to put your book in front of the right readers... unless you are paying for it, which isn't a long term strategy for publishing success.

Putting up a nice website, building your optin offer, designing a great booking book... none of that is "book marketing". Book marketing is getting your book in front of your target readers and convincing them to take action.

Usually, when you pay for book marketing, you're hiring a publicist to try and get your book on someone else's platform, or you're paying for access to a list, or to someone else's traffic. That can work, sometimes, but costs a lot. What you should be doing, is creating amazing content than ranks well and shows up naturally when people search for keywords related to your book or genre.

Also, check out this post on the 8 lies authors tell themselves about book marketing:
http://www.creativindie.com/5-lies-authors-tell-themselves-about-book-marketing-that-im-sick-of-hearing/

UPDATE: Since making this video I've sold around 50,000 books, but I feel like I'm just beginning. There's some much more advanced book marketing stuff on this channel so make sure you subscribe and look around.
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Hey there - I'm Derek Murphy. I'm a fine artist who became a book cover designer, then started writing young adult scifi and fantasy. I've spent almost 20 years living abroad, have a PhD in comparative literature (revolutionary politics in Paradise Lost), and have been featured in CNN for renting castles to use as writing retreats. Although I'm not working with clients anymore, I've built a ton of resources to help indie authors write, design and publish bestselling books.

On this channel, I talk about writing, publishing and creating personal freedom with unconventional business strategies and providing value. My videos are unpolished and a little raw, because we travel full-time and I focus on content, not production quality.

If you're a writer, artist, or entrepreneur, make sure you SUBSCRIBE - then let me know what you need help with, and I'll make a video just for you! Here are some resources to get you started:

DIY book cover and formatting templates (FREE)
★http://www.diybookcovers.com
★http://www.diybookformats.com

If you need help with book marketing, you can join my Guerrilla Publishing group and download my FREE book and workbook.
★https://www.facebook.com/groups/guerrillapublishing/learning_content/

Let's be friends! (Social):
★http://www.TWITTER.com/creativindie
★http://www.FACEBOOK.com/creativindie

Видео Why book marketing is a waste of time (+ the lies authors tell themselves...) канала Derek Murphy