Organizational Implementation of AI: Craft and Mechanical Work

Recent years have brought major technological breakthroughs in artificial intelligence (AI), and firms are expected to invest nearly $98 B in 2023. However, many AI projects never leave the pilot phase, and many companies have difficulties extracting value from their AI initiatives. To explain this contradiction, this article reports on a study of 55 projects implementing AI in organizations. It shows that organizational challenges in implementing AI projects are a result of a paradoxical tension created by two different perspectives on data science work: craft and mechanical work. Executives, managers, and data scientists should actively manage this tension to enable and sustain value creation through AI.

Based on the article: "Organizational Implementation of AI: Craft and Mechanical Work" by Konstantin Hopf, Oliver Müller, Arisa Shollo, and Tiemo Thiess
Read the full article:
https://doi.org/10.1177/00081256231197445

California Management Review
Volume 66, Issue 1 (Fall 2023)
https://cmr.berkeley.edu/browse/issues/66_1/

Video production: David Salisbury

Видео Organizational Implementation of AI: Craft and Mechanical Work канала California Management Review