Managing Multi-Sided Platforms

Multi-sided platforms (MSPs) are becoming increasingly important in contemporary economies. This special issue of California Management Review aims to stimulate collective discussion among researchers and practitioners on advancing diverse types of MSPs and on better understanding their future development. This article analyzes five contributions to this special issue and explores the growth trajectories of MSPs. There are three types of platforms: born-platform, platform-born adjacent, and incumbent-born. And they rely respectively on three market entry strategies: market creation, market broadening, and market deepening. This article also spotlights the coopetition dynamics of the platforms.

Based on the article: "Managing Multi-Sided Platforms: Platform Origins and Go-to-Market Strategy" by David J. Teece, Asta Pundziene, Sohvi Heaton, and Maaja Vadi
Read the full article:
https://doi.org/10.1177/00081256221109961

California Management Review
Volume 64, Issue 4 (Spring 2022)
https://cmr.berkeley.edu/browse/issues/64_4/

Video production: David Salisbury

Видео Managing Multi-Sided Platforms канала California Management Review