The launch of the Lada Niva in the Soviet Union (USSR) - 1977

Hello, dear viewers of the channel "Avtoexport SSSR" (which in the future will perhaps be called "Soviet Life")!

Today we are bringing this documentary film about the development and launch of the Lada Niva, the VAZ-2121, considered by many to be the most successful car launched by the Volga Automobile Factory (VAZ), popularly known as Lada.

In 1969 and 1970, VAZ's chief designer, Vladimir Soloviov, was interested in developing a 4x4 car for the Soviet population living in hard-to-reach areas.

This initiative was encouraged by Alexei Kosigin, President of the Council of Ministers of the USSR, who directly set out against the VAZ, AZLK and Izhmash factories the task of developing a 4x4 car with the comfort level of mass cars and intended for the civilian population. In the development process, the Niva was the most promising model, beating competing models, the AZLK-2150 and Izh-14.

In 1971, the first technical council took place, in which the main characteristics of the model were chosen. The development of the project was in charge of Piotr Mikhailovich, considered the creator of Lada Niva. During this development, it was decided to give the model an external appearance of a passenger car, using finishing items from the Zhigulis (Ladas), in particular, the model 2106, which went into series production a year earlier, in 1976. After series production, the Lada Niva also proved to be an unprecedented car on the world market, gaining worldwide popularity as a comfortable, economical and cheap 4x4 unibody.

Soon we will have another documentary about the Niva, but this time an interview with its test pilot.

Our content was classified as "repetitive" by Youtube, which is yet another ploy of the platform to cancel monetization. Let's try to get around this situation by dividing the channel in two, one in Portuguese and one in English. We will do our best not to put boring channel vignettes in these videos and preserve them with the original songs, even if they often end up falling into copyright, like the songs in this movie. So if you can contribute to the channel:

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Видео The launch of the Lada Niva in the Soviet Union (USSR) - 1977 канала Автоэкспорт СССР