Cannesversations Ep.3.07 | Kelly Andresen on Authenticity & AI | CES 2026

"I feel like they've been much more like authentic this time around, so that feels actually energizing instead of depleting." In this Cannesversations episode from CES 2026, we sit down with Kelly Andresen, EVP Demand Sales at OpenWeb, for a conversation about how authenticity and engagement are evolving in the age of AI. The interview begins with a discussion about whether brands should be concerned about their ads running adjacent to AI-generated content, and the Kelly suggests brands should be interested in the content their ads run next to regardless of whether it is AI-generated or not.

The conversation touches on the changing media landscape, particularly the challenge of showing up authentically when consumers are increasingly questioning everything they see. Kelly notes that despite "authenticity" feeling like a buzzword, it is something brands still need to strive for, and the key is delivering on it. In the context of AI agents, she suggests that brands should be transparent about their use of AI agents and give the audience an opportunity to provide feedback. She also emphasizes that when it comes to non-disruptive ad formats and live sports, the goal should be an "additive experience" that promotes further engagement and contextual relevance.

OpenWeb has spent over 10 years in the business of community moderation and building, and they are transitioning to sharing their learnings with publishers and advertisers to build great experiences that increase audience engagement. Ultimately, in a world saturated with content, Kelly predicts a small shift back toward prioritizing quality over quantity in 2026.

Видео Cannesversations Ep.3.07 | Kelly Andresen on Authenticity & AI | CES 2026 канала Cannesversations