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We Forgot About Brand Lift 📉
"We've become too reliant on last-touch attribution. We've forgotten about brand lift—the biggest multiplier of all."
Rhonda Hiatt (Global CEO, M+C Saatchi) at CES: Stop looking at one or two metrics. You need the broader set of signals.
That last click might look good today. Check back in a week. 📊
Hosted by Mike Richter | Unplugged Collective
#TheDigitalMarketeer #Unplugged Collective #Cannesversations #Attribution #BrandLift #Marketing #CES2026 #Shorts
Видео We Forgot About Brand Lift 📉 канала Cannesversations
Rhonda Hiatt (Global CEO, M+C Saatchi) at CES: Stop looking at one or two metrics. You need the broader set of signals.
That last click might look good today. Check back in a week. 📊
Hosted by Mike Richter | Unplugged Collective
#TheDigitalMarketeer #Unplugged Collective #Cannesversations #Attribution #BrandLift #Marketing #CES2026 #Shorts
Видео We Forgot About Brand Lift 📉 канала Cannesversations
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6 февраля 2026 г. 7:48:12
00:00:48
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