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Cannesversations Ep.1.12 | Dhee Matta on Gaming’s Growing Power for Brands | Cannes Lions 2025
"Gaming is where your audience already lives — brands just need to show up and play." In this Cannesversations episode from Cannes Lions 2025, Dhee Matta, SVP of Advertising and Monetization at Outfit7, shares why gaming’s global scale and engaged audiences make it one of the most powerful channels for brands today. From immersive in-game integrations to measuring impact beyond clicks, Dhee discusses how marketers can tap into gaming culture authentically — and why it’s no longer a niche, but a mainstream media force.
Видео Cannesversations Ep.1.12 | Dhee Matta on Gaming’s Growing Power for Brands | Cannes Lions 2025 канала Cannesversations
Видео Cannesversations Ep.1.12 | Dhee Matta on Gaming’s Growing Power for Brands | Cannes Lions 2025 канала Cannesversations
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Информация о видео
22 августа 2025 г. 19:54:07
00:04:39
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