Cannesversations Ep.3.01 | Ravit Ross on AI, RMNs, & the Future of Ad Tech | CES 2026

"I think collaboration is key."

In this Cannesversations episode from CES 2026, we sit down with Ravit Ross, CRO at Start.io, for a conversation about the role of AI and the future of commerce media.

Ravit discusses the "yes and no" position for brands concerning running ads adjacent to AI-generated content, noting that while AI is the future, brands must be "conscious and aware" of what is presented and adhere to creative guidelines. A key insight is that because the industry is still learning, "experimenting is key" to understanding what works, and testing is the only way to learn. Ravit also addresses the fragmentation in retail media networks (RMNs), suggesting that collaboration and moving beyond "walled gardens" to ingest additional signals is vital for maximizing ROI. The ultimate takeaway is that the goal for marketing investment is clear: a positive, measurable ROI.

Видео Cannesversations Ep.3.01 | Ravit Ross on AI, RMNs, & the Future of Ad Tech | CES 2026 канала Cannesversations