Media KPIs That Matter
The ANA Media Leadership Growth Council was recently established to be a direct counterpart to the CMO Growth Council, with an exclusive focus on media. The group is currently working to establish its growth agenda, and measurement will certainly be an important part of that.
Media KPIs have been identified by the ANA Media Leadership Growth Council as one of its areas of initial interest due to the direct connection between KPIs and business results. This report is their first endeavor to better understand which media KPIs are being used most versus which are seen as the most valuable.
Download the full Media KPIs That Matter Report here: https://bit.ly/3fFvc4F
Видео Media KPIs That Matter канала ANAmarketers
Media KPIs have been identified by the ANA Media Leadership Growth Council as one of its areas of initial interest due to the direct connection between KPIs and business results. This report is their first endeavor to better understand which media KPIs are being used most versus which are seen as the most valuable.
Download the full Media KPIs That Matter Report here: https://bit.ly/3fFvc4F
Видео Media KPIs That Matter канала ANAmarketers
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