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Recession Marketing Vlog: Develop Trust & Connectivity

Give them what they need to be true brand believers -- and loyal forever. At ANA's Masters of Marketing Conference, Coca-Cola CMO Joe Tripodi said, "we went to our core audience, asked them what they wanted, and gave it to them." the result: the immensely successful launch of Coke Zero.

Видео Recession Marketing Vlog: Develop Trust & Connectivity канала ANAmarketers
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18 февраля 2009 г. 21:57:12
00:03:40
ANAmarketers
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