A&W Lets Americans Know They Can't Math in Brilliant New Product Release

In the 1980s, A&W launched third pound burger to compete with the McDonald’s quarter pounder. The new product was a major flop. However, the brand wasn’t entirely at fault for the flub. Through market research, A&W learned that the third pound burger did not sell as expected because Americans didn’t realize a third of a pound was bigger than a quarter of a pound. Yes, really. Find out how the brand decided to leverage this bit of its history in a new campaign in the video above.

This clip was produced using the AI-powered platform, Snackable. To learn more about Snackable, visit them at https://www.snackable.ai/

Видео A&W Lets Americans Know They Can't Math in Brilliant New Product Release канала ANAmarketers