Why Attention Needs to Be Part of Your Digital Measurement Mix
Vidyotham Reddi, director of growth analytics at Mars, explains why marketers and their agency partners need to incorporate attention-based metrics into how they measure digital marketing effectiveness, while also covering how his team at Mars is doing so.
This clip was produced using the AI-powered platform, Snackable. To learn more about Snackable, visit them here: https://www.snackable.ai/
Видео Why Attention Needs to Be Part of Your Digital Measurement Mix канала ANAmarketers
This clip was produced using the AI-powered platform, Snackable. To learn more about Snackable, visit them here: https://www.snackable.ai/
Видео Why Attention Needs to Be Part of Your Digital Measurement Mix канала ANAmarketers
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