Introduction to JTBD In Digital Product Design

Our approach to UX in product design and development is broken. By often focusing on attributes and not motivations, we risk alienating a larger market of consumers with a need to hire our products to get a job done. In talk 1 of 6 in this JTBD series, product designer Hiromi Matsumoto introduces how jobs to be done can take UX to the next level.

Видео Introduction to JTBD In Digital Product Design канала The Smyth Group