JTBD: How To Define Your Market

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Welcome to the next lesson in our online JTBD course. In this lesson, you will learn how to define your market. In this video, we will show you why market definitions are critical to your success and how to define your customers job-to-be-done (which is your market).

We will show you examples where companies have defined their markets incorrectly and how this led directly to product and company failure. We will show you the techniques you can use to avoid these mistakes.

#JTBD #THRV #Markets

Видео JTBD: How To Define Your Market канала thrv: JTBD Innovation