Digital Product Design - Mapping Experiences: From Insight to Action

Digital Product Design NYC Meetup - Infor NYC - Sep 20 2016 - Mapping Experiences: From Insight to Action
http://www.meetup.com/NYC-Digital-Product-Design/events/233298268/

Visualizations are a key tool that help organizations change their perspective. Though no silver bullet, diagrams seek to align customers’ experiences with how businesses operate. You’re surely familiarly with things like customer journey maps, service blueprint, experience maps, and more.

Designers are well-suited for creating such complex diagrams. Producing them requires empathy for customers, the ability to organize a wealth of information, and visual storytelling skills.

But our job goes beyond mapmaking. To gain strategic alignment, we also have to be facilitators, communicators, and ultimately strategic players within organizations. It’s our job to tie efforts together and go beyond just delivering concepts. It’s up to us to also give our organizations a better basis for making business decisions.

Key take-aways:

• A critical look at mapping experiences

• How to align teams around the experience

• How to turn insight into action

SPEAKER
Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently the Head of Customer Success at MURAL, a leading online digital whiteboard. Jim is the author of two O’Reilly books: Designing Web Navigation (2007) and Mapping Experiences (2016). He blogs at experiencinginformation.com and tweets under @jimkalbach.
VENUE
Infor - http://www.infor.com/company/#love-your-work
We build beautiful business applications with last mile functionality and scientific insights for select industries delivered as a cloud service.

ORGANIZER - CITRUSBYTE
Citrusbyte was founded in 2007 with the mission to become the go-to technology consultancy for building world-class, one of a kind, web applications and web based businesses. We help you build solutions by building a team that best complements the unique needs your project.
https://citrusbyte.com/

ABOUT DIGITAL PRODUCT DESIGN
In the digital product field we continuously seek to refine and adopt new approaches to our work. Topics at our meet up cover a range of subjects throughout the full product life cycle including customer insight techniques, strategy, interaction design, metrics, growth, marketing, tools, technology, team collaboration, etc.

Our goal is to empower teams to transform their existing work patterns to refresh delivery and work environments. Designers, researchers, product managers, marketers, engineers, entrepreneurs, and industry leaders are all welcome to join and share their perspectives, learnings and stories!
http://dpdnyc.org/

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