Customer Experience Journey Mapping - Deloitte Digital
Goed inzicht in de klantervaringen begint met het in kaart brengen van de Customer Journey. In de schoenen van de klant gaan staan om vanuit die positie zijn gedrag, ervaringen en houdingen te bestuderen, levert waardevolle inzichten. Van het moment dat de behoefte tot een product of dienst ontstaat tot het aankoopproces en het gebruik tot de afdanking en/of herhaalaankoop. Lees ook het artikel 'In 7 stappen de reis van de consument in kaart': http://www2.deloitte.com/nl/nl/pages/deloitte-digital/artikelen/in-7-stappen-de-reis-van-de-consument-in-kaart.html
Видео Customer Experience Journey Mapping - Deloitte Digital канала Deloitte Nederland
Видео Customer Experience Journey Mapping - Deloitte Digital канала Deloitte Nederland
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