Experience Management (XM) and Customer Experience (CX) with Alicia Tillman, SAP (CxOTalk)
Experience management (XM) and customer experience are core parts of modern business, explains Alicia Tillman, SAP's CMO.
How well do you really know your customers, and how confident are you that you are giving them the optimal experience working with your company? Customer experience and experience management are among the most important topics in business today. Excellent experience can mean the difference between a one-time transaction with a customer and a successful long-term relationship for your business. In this story, learn how being customer-centric can help your company win and keep loyal customers.
Read the complete transcript: https://www.cxotalk.com/video/experience-management-future-customer-experience
Alicia Tillman, Chief Marketing Officer for SAP, explains that most companies are not in touch with their customers the way they should be. In this conversation, Alicia explores experience management as the natural evolution in customer experience. With the acquisition of Qualtrics, SAP brings continuity between what it calls operational data (O data) and experience data (X data). This combination lies at the center of SAP’s customer experience strategy, one that's based on gathering accurate, timely, and relevant data from customers.
#cx #CustomerExperience
Видео Experience Management (XM) and Customer Experience (CX) with Alicia Tillman, SAP (CxOTalk) канала CXOTALK
How well do you really know your customers, and how confident are you that you are giving them the optimal experience working with your company? Customer experience and experience management are among the most important topics in business today. Excellent experience can mean the difference between a one-time transaction with a customer and a successful long-term relationship for your business. In this story, learn how being customer-centric can help your company win and keep loyal customers.
Read the complete transcript: https://www.cxotalk.com/video/experience-management-future-customer-experience
Alicia Tillman, Chief Marketing Officer for SAP, explains that most companies are not in touch with their customers the way they should be. In this conversation, Alicia explores experience management as the natural evolution in customer experience. With the acquisition of Qualtrics, SAP brings continuity between what it calls operational data (O data) and experience data (X data). This combination lies at the center of SAP’s customer experience strategy, one that's based on gathering accurate, timely, and relevant data from customers.
#cx #CustomerExperience
Видео Experience Management (XM) and Customer Experience (CX) with Alicia Tillman, SAP (CxOTalk) канала CXOTALK
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Oracle CX: Future of Customer Experience and Analytics (CXOTalk)Customer Service Vs. Customer Experience8 Customer Experience Trends for 2021, by Steven Van BelleghemWhat is digital transformation? (CXOTalk #362)20 Years of Product Management in 25 Minutes by Dave WaschaEp. 77: The Future of Customer Experience | Steven Van Belleghem2021 customer experience strategies (new study)5 Things You Should Never Say In a Job Interview#2minutes_marketing: Customer Experience ManagementHow is Customer Experience Management Different From CX?Popsicle Moments: Finding A New Flavor of Customer Service | Darren Ross | TEDxSantaBarbaraThe 6 pillars of the Customer Experience Framework - An introductionThe 6 Top Customer Experience (CX) Trends Every Company Must Get Ready For NowWhat is CX? // How to Improve Customer Experience for International Markets w/Chui Chui Tan Ep.106Oracle CX: What is the Experience Economy? (CxOTalk)The future of the experience economy in a post-COVID world. With Ben Thompson.What is Digital Transformation (explained by Google)? - CxOTalk #625Seth Godin’s Marketing Secrets to Launching a New Business6 trends that will shape customer experience in 2020 / by keynote speaker Steven Van Belleghem