Evolutionary Ideas with Sam Tatam

In this episode of Brainfluence, host Roger Dooley interviews Sam Tatam, Global Principal and Head of Behavioral Science at Ogilvy Growth and Innovation.

Show notes, transcript & resources: https://www.rogerdooley.com/sam-tatam-evolutionary/
Evolutionary Ideas book on Amazon: https://amzn.to/43cXhqO

Tatam discusses his background in organizational and industrial psychology and advertising strategy, as well as his work at Ogilvy, where he and his team develop interventions and shape communications for some of the world's biggest brands and organizations. They also talk about Tatam's new book, Evolutionary Ideas: Unlocking Ancient Innovation to Solve Tomorrow's Challenges. The conversation covers various topics related to behavioral science and marketing interventions, including the power of quantity anchoring, the TRIZ framework, operational transparency, and the concept of choice.

[00:00:00] Intro
[00:00:06] Sam Tatam's background
[00:02:21] The evolution of Ogilvy's behavioral science interventions
[00:07:11] Quantity Anchoring
[00:08:02] Quantity Anchoring and Sales
[00:10:50] TRIZ Framework
[00:14:43] Real World Problem: Super Schooner
[00:15:20] Chunking and Operational Transparency
[00:18:23] Operational Transparency and Value Perception
[00:21:29] Choice and Decision Making
[00:22:52] Choice architecture
[00:27:50] Visual salience for decision-making
[00:29:22] Finding Sam Tatam

Sam Tatam is a psychology graduate who found himself at a fork in the road of his studies, ultimately deciding to pursue his interest in normative behavior through organizational psychology. Starting with a focus on psychometric assessment, he eventually transitioned to a career in advertising strategy, where he found his love for psychology fully realized. With a passion for understanding how people behave in everyday situations, he has brought his expertise to the advertising industry, using his knowledge to shape brand strategy. Today, he helps create a broad range of science-based interventions to help businesses achieve their goals.

Видео Evolutionary Ideas with Sam Tatam канала Roger Dooley