Mastercard CMO Raja Rajamannar on Quantum Marketing

Raja Rajamannar, CMO of Mastercard, shares why there is a crisis of confidence among organizations when it comes to their marketing departments. But, he explains why the future of marketing is bright if new technologies and innovations can be adopted and implemented.

Show notes, resources, links, audio, and text: https://www.rogerdooley.com/raja-rajamannar-quantum-marketing/

On Today's Episode We'll Learn:
•How the future of technology will influence marketing.
•The state of the marketing trust factor today.
•How sonic marketing is becoming more prevalent.
•The key things to consider for sonic branding.
•How augmented and virtual reality will change the marketing landscape.
•The number one thing that marketers can do to stay relevant.
•How to remove some of the friction from the augmented or virtual reality process.

Raja says the future of marketing is in all of the senses, and shows how sonic branding is becoming even more relevant with the mass adoption of smart speakers by consumers. He also describes the key elements to consider when branding for sound.

Видео Mastercard CMO Raja Rajamannar on Quantum Marketing канала Roger Dooley