Data Driven Storytelling | C3 Conference 2017 | Adam Singer

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Creating an Authentic Customer Connection: Data-Driven Strategic Storytelling
Adam Singer, Analytics Advocate, Google

In a world increasingly saturated with data and information, visualizations are a potent way to break through the clutter, tell your story, and persuade people to action. Raw statistics by themselves are fine. But showing in context with data-driven storytelling, whether with a simple chart or more creatively in an interactive form, is the future of sharing information and storytelling and needs to be embedded in the thinking of all communications professionals. In this session Adam will share some data visualization and analysis best practices for both your internal business uses and external marketing to tell the clearest, highest impact stories.

Data-driven storytelling is the future of marketing — and nobody knows how to tell stories with data better than Adam Singer. Let him guide you through the process.

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