Conductor Customer Story - BodyBuilding.com

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Building a Loyal Customer Community
The Conductor and BodyBuilding.com Partnership

BodyBuilding.com is the world’s largest online fitness site. Packed with high-quality content like videos, forums, and expert advice, BodyBuilding.com attracts an active community of customers through its sophisticated multichannel strategy. BodyBuilding.com uses Conductor Searchlight to manage and strategically expand its web presence, growing their community by millions.​

“We made a significant investment in SEO… and it’s been amazing. We’re seeing returns of upwards of 20 to 1 and an increase of millions of visitors because of that investment. We’re incredibly excited about that.”
-Derrick Hicks, Senior Acquisition Marketing Manager, BodyBuilding.com

“Web Presence Management is being where your customers are. They’re not just on our website. They’re on YouTube, and they’re on Facebook. If we aren’t there, if we aren’t managing our web presence across many different channels, then we just aren’t going to be a part of that conversation.”
-Derrick Hicks, Senior Acquisition Marketing Manager, BodyBuilding.com

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