Maslow's hierarchy of needs; helps you find the motivation level in your company

Maslow's hierarchy of needs was developed by Abraham Maslow, who was a son of first generation Jewish immigrants from Russia. His parents wanted him to be a lawyer, but he wanted to be a psychologist.

The theory was proposed by Abraham Maslow in 1943 in a paper called ”A theory of Human Motivation”.

The model is useful; if you want to find the motivation level in your company - more precisely - what it is that motivates your employees to work in your company.

Section
0:00 Introduction of the author and the purpose of the model
0:59 Maslow's hierarchy consists of five levels
1:47 Level 1 - Physiological needs
2:13 Level 2 - Safety needs
2:47 Level 3 - Belongingness and love needs
3:32 Level 4 - Esteem needs
4:32 Level 5 - Self actualization
5:31 Two main categories - Deficiency needs and growth needs
6:46 Same action can meet different needs - a large sale
8:16 Using the model in relation to employees
9:23 Criticism of the model

Download the model (PowerPoint) from our website:
https://flixabout.com/maslow

You might also benefit from:

The Motivation-Hygiene theory developed by Frederick Irving Herzberg
https://www.youtube.com/watch?v=_6rieObMYOs&t=311s

The correlation between Maslow's hierarchy of needs theory and Herzberg's two factor theory is reviewed here
https://www.youtube.com/watch?v=wmHfvXr_mNE

The job characteristics model developed by J. Richard Hackman and Greg R. Oldham
https://www.youtube.com/watch?v=B8nKuA0x9Fo

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