Segmentation
In order to find the target group companies go through the process of segmentation. Here we look at methods for segmenting consumer markets.
0:00 Introduction of the model's purpose
0:31 The segmentation process consists of the following steps
1:42 There are three main categories of segmentation variables
2:15 Category - Sociodemographic variables
4:10 Category - Behavouristic variables
5:30 Category - Psychographic variables
6:17 Divide people into segments with similar requirements
6:48 Evaluation of segments
8:04 Size of sales in the segment and growth rate of the segment
8:37 Accessibility of communication to the customers in the segment
9:14 Size of the segment
10:25 Suitability of the segment
11:08 An example - The Danish company Carlsberg
14:55 Criticism of the model
Download the model (PowerPoint) from our website:
https://flixabout.com/segmentation
You might also benefit from:
The rhetorical compass developed by Anne Katrine Lund and Pernille Steensbech. The rhetorical compass is used for analysis of communication as well as planning communication.
https://www.youtube.com/watch?v=uvv2i4pZBOQ&t=207s
The minerva segmentation model developed by Henrik Dahl a Danish sociologist and lifestyle researcher.
https://www.youtube.com/watch?v=p9zxNCIfONY&t=2s
Our Youtube channel
https://www.youtube.com/c/flixaboutcom
Our homepage
www.flixabout.com
Видео Segmentation канала flixabout.com
0:00 Introduction of the model's purpose
0:31 The segmentation process consists of the following steps
1:42 There are three main categories of segmentation variables
2:15 Category - Sociodemographic variables
4:10 Category - Behavouristic variables
5:30 Category - Psychographic variables
6:17 Divide people into segments with similar requirements
6:48 Evaluation of segments
8:04 Size of sales in the segment and growth rate of the segment
8:37 Accessibility of communication to the customers in the segment
9:14 Size of the segment
10:25 Suitability of the segment
11:08 An example - The Danish company Carlsberg
14:55 Criticism of the model
Download the model (PowerPoint) from our website:
https://flixabout.com/segmentation
You might also benefit from:
The rhetorical compass developed by Anne Katrine Lund and Pernille Steensbech. The rhetorical compass is used for analysis of communication as well as planning communication.
https://www.youtube.com/watch?v=uvv2i4pZBOQ&t=207s
The minerva segmentation model developed by Henrik Dahl a Danish sociologist and lifestyle researcher.
https://www.youtube.com/watch?v=p9zxNCIfONY&t=2s
Our Youtube channel
https://www.youtube.com/c/flixaboutcom
Our homepage
www.flixabout.com
Видео Segmentation канала flixabout.com
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