Porters generic strategies is about how a firm can achieve a competitive position in the industry

Michael E Porter identified four possible competitive strategies in the book "Competitive Advantage" published in 1985 in order to achieve a better result than the competition in the industry. The model deals with four strategies, these are Cost Leadership, Differentiation, Cost Focus and Focus Differentiation. These four strategies should be seen as a continuation of Porter's Five Forces. But now it's specifically about how a firm can achieve a favorable competitive position in the industry.

Section
0:00 Introduction
0:36 The models two main divisions form a matrix with four fields
2:51 Cost leadership
3:50 Differentiation
6:05 Two focus fields
7:42 Cost focus
8:33 Focus differentiation
9:44 Stuck in the middle - no clear strategy
11:00 An example - Handbags
12:42 Criticism of the model

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https://www.youtube.com/watch?v=YoXlJqX5Qf0

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https://www.youtube.com/watch?v=a9LWp9y2fMw

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