Harvard Business School's Frank Cespedes on the RevOps mistake to avoid

RevOps has more influence than ever, especially as AI makes data quality even more critical.

In this clip from Nudge 2026, Harvard Business School's Frank Cespedes explains why RevOps and Sales Ops leaders need to own more than lagging indicators and spreadsheets.

As he shares, the real opportunity is understanding (and sharing broadly) the leading indicators that drive sales performance, while staying closely connected to what’s actually happening in the field.

Watch the full Nudge 2026 session for more on the data, systems, and leadership choices shaping modern sales performance: https://www.forma.ai/nudge-2026

#revops #salesops #salesleadership #salesperformance

Видео Harvard Business School's Frank Cespedes on the RevOps mistake to avoid канала Forma ai