Steering the Ship: Positioning RevOps as the Backbone of Your GTM Strategy

In this special episode of The Sales Compensation Show, we're spotlighting the RevOps function as the true powerhouse behind modern go-to-market success. Recorded live at our virtual RevOps Kickoff 2025, this panel features an incredible lineup of revenue leaders who are elevating operations into a strategic growth driver.

Hosted by Matthew Volm, Founder of RevOps Co-op, this conversation unpacks how to:
- Align cross-functional teams around shared revenue goals
- Build scalable systems that connect planning to execution
- Continually prove the value of RevOps to the C-suite
- Move beyond tactical firefighting to long-term GTM leadership

The conversation features:
- Olga Traskova, VP, Revenue Operations at Birdeye
- Jessica Kao, Senior Director, Marketing Ops & Martech (prev. Cloudinary)
- Alana Kadden Ballon, VP, Revenue Operations at Sprout Social
- Erin O'Leary, VP, RevOps & Enablement at Bottomline

Whether you’re building a RevOps team or scaling one, this episode will challenge how you position your function—and show you how to lead from the center of GTM.

Видео Steering the Ship: Positioning RevOps as the Backbone of Your GTM Strategy канала Forma ai