Drift's David Cancel on Whoever Gets Closer to the Customer Wins | Protect the Hustle

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On this episode of Protect the Hustle, Patrick Campbell and Ben Hillman interview David Cancel, CEO of Drift, a company paving the way for conversational marketing.

On this episode, we talk to David about his beginnings as a college dropout, the change of purchasing software, and much more.

Topics covered in this episode

- The experience of purchasing software has drastically changed: it's broken

- Timing is everything especially if the market catches up

- How to handle fierce competition

- Can you brute force change in a market?

- Gutting Hubspot's product team and rebuilding 90% of the software

- Discovering customer centricity and getting as close as possible

- Going from persona to focusing on the end user customer experience.

This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.

Protect the Hustle is a ProfitWell Recur Production. All rights reserved.

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Founded in 2012, Price Intelligently is revolutionizing how businesses price their products and services through technology that leverages existing and potential customers to determine true value. We built our technology because too many companies are relying on faulty data, competitive benchmarks, or "gut feelings"​ to set the most important lever in their business, and therefore are leaving an enormous amount of cash on the table. Essentially, we're nerds and we love it.

Видео Drift's David Cancel on Whoever Gets Closer to the Customer Wins | Protect the Hustle канала Paddle Studios