That time Microsoft Betrayed Intuit... and lost

Vew the full writeup here: https://www.profitwell.com/recur/all/verticals-how-microsoft-lost-to-intuit

When Microsoft Double-Crossed Intuit

At the beginning of 2020, the accounting software market as a whole was valued at $11.9 billion. And it's projected to reach $70 billion by 2030. Several companies are jostling for the ultimate crown like Xero, Sage, and Zoho. But one company has been in the game longer than most…

Today, Intuit has a vast SaaS product line from QuickBooks, to Mint, to their recent acquisition of MailChimp in 2021. But not too long ago, they endured a decades-long battle with Microsoft in an effort to win the top spot in book keeping.

At one point, the war seemed to be over before it could truly begin… but something happened that forced Intuit to fend off Microsoft in any way that they could. The result of which gives folks running their own SaaS company many examples to learn from.

00:00 Introduction
01:10 Background
02:16 Early Leaders
04:39 Reasons for Success
07:14 Summary

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