Why did Adobe buy Figma?

Vew the full writeup here: https://www.profitwell.com/recur/all/vrt-how-shopify-changed-commerce

Since 1982, Adobe has dominated the software market. Responsible for such products like Illustrator, Photoshop, After Effects, and inventing the PDF… But what if I told you that half of those products I just listed were acquisitions? In fact, in its 40 year plus existence, Adobe has acquired over 50 companies.

Just recently, Adobe announced they would spend $20 billion to acquire Figma, 4 times the price of their next highest purchase. History tells us that Adobe will adopt Figma as one of its own and Figma fans have nothing to worry about in regards to the product being shut down… or does it?

In this episode, we’re going to look at two key acquisitions made by Adobe that differ wildly with the eventual fate of the product. From there, we can draw insight on what lies ahead for Figma, Adobe, and the greater SaaS world.
00:00 Introduction
00:58 Photoshop
02:52 FreeHand
05:09 Figma
07:03 Reasons for Concern
08:18 Summary

Видео Why did Adobe buy Figma? канала Paddle Studios