The ROI of Accessibility - axe-con 2021

By making your website accessible, your organization can capture a huge, overlooked market share, reduce your legal risk, lower call-center costs, and boost brand value.

Building accessibility into your development process and reaching your compliance goals shouldn’t be disruptive to your organization’s development velocity, or business operations. In fact, having an accessible website that is inclusive, increases brand loyalty, and expands your organization’s reach to a “hidden” market of $490 billion.

Greg Williams, Accessibility Program Office Executive at Deque, discusses the ROI of building accessible websites. You will learn:

How shifting accessibility left in the development process is more cost-effective than fixing accessibility defects in post-production.
How accessibility can help meet omnichannel goals and reduce costs.
The revenue potential by adopting accessibility captures an overlooked market share and boosting brand value.

This session is from the Organization Success in Accessibility track.

About the speaker:
Greg Williams, Accessibility Program Office Executive, Deque Systems.
Preferred Pronoun: He/Him
Greg Williams is the Accessibility Program Office Executive at Deque. He oversees program development and operations for some of Deque’s largest customers, helping them to build mature, sustainable accessibility programs. Prior to joining Deque, Greg spent more than 30 years in the information technology field focusing on large, complex program operations for Fortune 50 companies. His most recent success was as founder and owner of the Digital Accessibility Program Office for a Fortune 50 Insurance Company, building their practice from the ground up into one of the highest maturity level programs in the world between 2013 and 2018. Greg has always been passionate about diversity and inclusion and has extended this passion to the disability and accessibility community – joining Deque Systems to help launch and mature similarly successful programs across the globe.

00:00 The ROI of Accessibility
34:15 Q&A

Learn more about axe-con at: https://www.deque.com/axe-con/

Видео The ROI of Accessibility - axe-con 2021 канала Deque Systems