How to Generate Direct Revenue from Your Marketing Program | C3 Conference 2018 | Joe Pulizzi

One of the greatest challenges facing marketers is revenue attribution. But what if you can actually generate revenue directly? Joe Pulizzi explains how to build and execture a marketing revenue program.

Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.

Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing coming September 2017. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.

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